This one chart explains why so many heritage rock acts are still touring

Acts from the 60s, 70s, and 80s are still on the road many weeks a year. In the old days, a hit album would generated sales royalties for decades. Today, though, no one is buying albums and those royalty cheques continue to shrink dramatically. This one chart explains everything. Always follow the money. Shouldn’t they be retired by now? Read more at Quartz. Why are they still subjecting themselves to the rigours of touring? For example, in the pre-Napster era, each Doors album sold between one and two million albums every single year. The only way to make up for the lost revenue is to tour.
This one chart explains why so many heritage rock acts are still touring