Are you a millennial? Take this survey about building a radio station just for you.

Are you a millennial? Take this survey about building a radio station just for you.
First, a little Radio 101. Here is part one of the survey. That’s what this group of Humber College studios wants to find out. And how would that radio station communicate with its listeners? Need some Led Zeppelin? Why wait for your favourite song on the radio when you can download it or stream it immediately? Traditionally, this has made things nice and orderly for listeners. Appealing to all radio listeners is fraught with all sorts of difficulties. So here’s the question: What kind of radio format would appeal to, attract and retain millennial and Gen Z listeners? Online? On-air? Flip on the classic rock station. There will be some very heavy hitters in that room, so here’s a chance to get some important new data in front of them. Wanna dance? (Need proof? For decades, radio stations have sought to build ratings by trying to corner specific corners of the listening audience. By placing so much power in the hands of the individual, millennials and the Gen-Zers who are following them, have slowly drifted away from traditional radio. They’ve created a survey directed at people under the age of 35 in hopes of (a) learning about millennial music and radio habits; and (b) how those habits could be satisfied with a new type of radio station. The survey closes Sunday, October 7 at 11:59 pm EDT. If something isn’t done to lasso these huge demographic cohorts, terrestrial radio companies will be in big, big trouble. Tricky, given that millennials and Gen-Zers like a lot of different music and aren’t married to just one particular genre. Maybe the CHR station has what you need at that moment. The results will be presented to a room full of broadcast executives at the Ontario Association of Broadcasters on November 8. The more data we can gather, the more accurate this presentation can be. Once you finish, you can decide whether or not to go on to part two. If you’re in the mood for Foo Fighters, chances are you’ll tune in a station that promotes itself as being alternative or modern rock. Through social media? Is there such a format as “millennial radio?” If so, what kind of music mix would it play? How often? Since the beginning of the 21st century, everyone can be their own music director. Instead, it’s best to specialize in a certain type of music, attitude, and presentation and chase the segment of the audience that shows a preference for this kind of radio entertainment. I hope you can help. A combination of all of the above? This approach worked for decades. Chances are you’ll find music from all genres and all eras.)
What kind of hosts/DJs would these stations employ? But then came the Internet. To do that, they self-siloed themselves into what is called formats: classic rock, country, top 40 (known as CHR or “contemporary hit radio”), hip-hop, and so on. And if there’s someone else you know that would be interested (and they’re under 35), feel free to send them the link. What would they talk about? Grab any milliennial’s phone and go through their music.