Here are the key findings:
Ticketmaster doesn’t list every seat when a sale begins. “It’s definitely unfair for the public. Here’s the latest instalment. Data journalists monitored Ticketmaster’s website for seven months leading up to this weekend’s show at Scotiabank Arena, closely tracking seats and prices to find out exactly how the box-office system works. A CBC News and Toronto Star investigation reveals how box-office behemoth Ticketmaster uses its own bag of tricks — which includes partnering with scalpers — to boost its profits at the expense of music fans. Hikes prices mid-sale. The CBC and the Toronto Star have been working together on an investigation regarding the sale and pricing of concert tickets on both the primary and secondary markets. Collects fees twice on tickets scalped on its site. The goal has been to dig deeper into what is a very opaque situation for consumers. They’re only caring about padding their own pocket.”
You will definitely want to read more of this. Buying a ticket for Saturday’s Bruno Mars concert in Toronto was probably never going to be cheap, but what many of the star’s 17,000 fans who scored a seat might not realize is it wasn’t just scalpers driving up prices. “I definitely feel like I’m getting ripped off,” said Ajay Saulnier, 31, a Bruno Mars superfan and impersonator from Hamilton who was dismayed by CBC’s findings — particularly since he says he can’t afford a ticket to his idol’s show.
How Ticketmaster manipulates the price of concert tickets: CBC/Toronto Star report