Here’s a forgotten recorded music format: The pocket 45.

Three labels, Atlantic, Roulette, and Mercury, were part of the launch. And when it came to portability, you couldn’t really beat the rise of the compact cassette. Created by Philco, a division of the Ford Motor Company, the little bendy records–officially called The Hip Pocket Record–debuted in 1967. There were even special portable record players just for the new format. There are even some Beatles pocket records on the Apple label out there somewhere.   it failed. Here’s what it was like to play one of these things. Artists like The Doors, Otis Redding, Aretha Franklin and Van Morrison has material issue on the new records. Each record contained two songs (both on one side; there was no B-side) and sold for around 69 cents each at Woolworths and some Ford car dealerships. Even though I consider myself something of a student of dead recorded music formats, I don’t ever remember running across the pocket 45, a 4-inch flexible record that spun at 45 RPM. The records themselves were fragile and wore out after about a dozen plays. To learn more about the Hip Pocket Record, head to The Vinyl Factory. Guess what?
Here’s a forgotten recorded music format: The pocket 45.