Ticketmaster is testing facial recognition technology for concerts

Ticketmaster is testing facial recognition technology for concerts
Blink Identity claims to able to identify people “in half a second” when walking past its gear. There’s no word on if the technology works as advertised or whether Ticketmaster will deploy it. But what’s the step beyond that? And wouldn’t this mean that all concert venues would be under constant surveillance? But they are looking at it. How comfortable would you be with either prospect? And no, you don’t have to look straight at the camera. With all the developments in AI, machine learning and camera tech, it may soon be possible to just walk into a show without showing anything other than your face. How the company will figure out what you look like in the first place is still a bit sketchy. With all the technology available, there has to be an easier way than waiting for a person at the door to scan the barcode on your ticket. You just walk on by. If you’ve ever used the RFID bands some festivals deploy, you’ll know how much better they are than physical tickets. And while we’re at it, why do we need physical tickets anymore? Will Ticketmaster (and its parent Live Nation) require that you enter your visage in a database of faces? According to Ticketmaster and a company called Blink Identity, it might be facial recognition. (Via The Verge) When you get to a concert or festival, the last thing you want to do is stand in line waiting to get in.