Coachella and the concept of “booking green bananas”

Organizers made the call that hip-hop and R&B would rule with their audience, so they’ve pivoted away from their traditional rock-based lineup. Saturday

You could make a case that Coachella got Sir Sly cheap. A year ago, no one knew much about her. But what about the second, third and four-tier bands you need to fill out your lineup? That’s a healthy loss of $460,000. On the flip side, is Haim really that much of a draw? Promoters spend a lot of time looking for acts that they hope will blow up (or be close to it) by the time the festival rolls around. Here’s where it helps to be psychic. When she was first approached months ago, her people negotiated a performance fee of $70,000 per weekend for a total of $140,000. You just dangle shipping containers full of money on front of them. Friday

Greta Van Fleet is heading towards something big but at the time they were signed for Coachella 2018, they only qualified to be mentioned in the second-smallest font. And it’s even worse when you consider that there are other costs: musicians, travel, roadies, and other staff. This is where the concept of “booking green bananas” comes in. Because she’s committed to delivering a top-level gig to her fans, she has no choice but to spend $600K on Coachella while only reaping $140,000. Her stage show has expanded with her star status and now tours with a production that costs $300,000 per show. In other words, she’ll be down half a million for the opportunity to play Coachella. That seemed like a lot of money back then, but given her current status, she could have commanded a much higher fee. Because there is so much worldwide competition for acts during the precious summer months, promoters have to read a lot of tea leaves if they’re going to put together an event that will sell tickets. That means nailing down bands months and months in advance. Sunday

Cardi B. They may be obscure today, but in 6-9 months time, the hope that their career trajectory will have made them household names. Booking festivals is a tricky thing, part social science, part data analysis and part voodoo. This brings us to Cardi B. Yes, a promoter will want to secure big-name headliners. Those are easy. Today, though, she’s one of the most-talked-about pop stars on the planet and a highlight of this year’s Coachella. Is it just me or have they failed to live up to the hype?  
 
  Meanwhile, Cardi B finds herself in a quandary. ‘Nuff said. Turns out they were bang on. Let’s talk a look at the 2018 Coachella poster and see if we can’t find any other green bananas. The whole weekend

Compare this year’s Coachella with previous editions. Good call, that. But which acts? Coachella recognized her as a “green banana” and ended up with a superstar act for a pittance.
Coachella and the concept of “booking green bananas”