The CRTC’s New Report on How Canadians Listen and Watch

55% of Canadians 18+ stream music videos (Read: YouTube)
27% stream music using services like Spotify. 44% of the country watches online video services. Alberta has the highest usage at 56%. Canadians over 65 listen to the most radio with 18 hours per week. There’s also some stuff about TV. While the full report can be found here, let me offer up some highlights. Otherwise we’d be awash in American exports. Revenues for Canadian private radio went down 2% between 2015 and 2016. No real surprise because that’s the way it’s been for years. Watching of services like Netflix is up almost 14%. In 2017, Canadian radio broadcasters invested $47 into the support of Canadian talent. 22% of Canadians 18 and over stream radio online. Not good, obviously, but not terrible considering all the competition now has from things like streaming. More details here. The most popular radio music formats in Canada are adult contemporary and country. Radio listening has dropped by an hour a week. The nation sits at about 14.5 hours a week, down from 15.6 in 2015. Everyone chips in to help. This is part of the reason Canada has such a strong music industry. That’s up from 20% a year earlier. Watching of regular/traditional TV is down to 26.6 hours from 27.2 hours per week. Every year around this time, the CRTC has a data dump about how Canadians listen to the radio, watch TV and otherwise consume media. Canadians over 65 watch 42.8 hours of TV per week.
The CRTC’s New Report on How Canadians Listen and Watch